Women are being urged to ditch their unwanted bras this Saturday to help fight breast cancer and assist some of the world’s poorest people.
Any old and unwanted bras clogging up the bedroom drawers of women across the region will have a new lease of life thanks to a bra bank at Middlesbrough’s Town Meal.
The Middlesbrough Town Meal takes place this Saturday (September 24) from noon to 4pm in Centre Square, Middlesbrough.
It is the town’s flagship event for homegrown food and sustainable living.
Bras deposited in the bra bank will help raise funds for Against Breast Cancer’s research to improve detection and survival.
Against Breast Cancer has also teamed up with BCR Global Textiles which helps small businesses in Africa.
BCR are donating £1,000 to Against Breast Cancer research for every ton of textiles they collect.
BCR’s textile project then gives the bras a new lease of life in developing countries where bras remain too expensive to produce.
The bras deposited at the Town Meal will start a new life in Africa where traders support their families selling textiles locally.
The scheme also fits in to Middlesbrough Council’s One Planet Living programme which encourages sustainable living.
Claire Bell, sustainable communities officer for Middlesbrough Enviroment City, said: “Almost every woman has at least one or two old or ill-fitting bras which they never wear.
“Rather than have them taking up room or throwing them away to landfill it’s a much better idea to put them in the bra bank which helps two great causes.
“I look forward to seeing people bringing their bras to the bank on Saturday!”