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Published 2nd Dec 2011

Caption: Sweet success, L-R, Daniel Ludford, 17, of Nunthorpe, Rebecca Daley, 20, of Guisbrough, Jade Clayton, 17, of Stockton,

A sweet treat project proved to be the icing on the cake for a team of young photographers.

Five second year photography students at Cleveland College of Art & Design have been getting their teeth into a gourmet brief to help promote local catering firm Bake My Day.

The North East-based family run business, which supplies candy buffets, dessert tables, celebration and cup cakes, candy carts and vintage tea party food, set the students the task of photographing their confectionary treats.

The project, part of a college collaboration with local businesses, including The Olde Young Tea House, Middlesbrough, mima Art Gallery, Middlesbrough and CCAD marketing department, aims to give young photographers the chance to work to a professional live brief.

Students were tasked with taking on the roles of photographers, copywriters, Photoshop editor, designer and communications lead.

Project manager Catherine Sawdon 19, of Northallerton, said: “It’s been a really interesting brief but quite hard to stop ourselves eating the props.

“We have been given four weeks to complete the project, which involved liaising with the different companies, setting up the studio shoots and editing the final pictures before presenting them to the client.”

Design lead for the team Daniel Ludford, 17, of Nunthorpe, said: “It’s been a great experience working within a studio setting and using all of the equipment available here, including lights, backdrops, reflectors and various types of digital and film cameras.

“Although we each have a specific role in the project we have all been taking our own individual photographs, which we will be able to use in our portfolios to show future clients.”

The final selection of images will be used to help promote the Bake My Day website and will also be reprinted on promotional material including business cards and flyers.

CCAD photography lecturer Phil Rodriguez added: “It’s very important that students have the opportunity to work on real projects with real businesses to learn the importance of working to deadlines and meeting the expectations of their clients.

“They have all taken individual active roles but also worked well together to produce wonderfully rich, commercial photographs.”

Useful links

Cleveland College of Art and Design (CCAD)

CCAD on facebook

CCAD on twitter

Caption: Sweet success, L-R, Daniel Ludford, 17, of Nunthorpe, Rebecca Daley, 20, of Guisbrough, Jade Clayton, 17, of Stockton, Ashleigh Butters, 19, of Middlesbrough and Catherine Sawdon, 19, of Northallerton


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