A major advertising drive has been launched in Middlesbrough to spread the One Planet Living Message.
The town was recently granted One Planet Town status by entrepreneurial charity BioRegional for its efforts to improve the local environment and tackle climate change.
Middlesbrough Council has incorporated the ten principles of One Planet Living into the way it plans and delivers its services, and is actively encouraging local people to do their bit.
The Earth’s precious resources are currently being consumed at levels which would require three planets - a clearly unsustainable position which the One Planet Living framework aims to address through local actions.
That message is now being spread throughout Middlesbrough, with giant posters going up at key Adshel sites around the town centre for a month from Monday, January 9.
Councillor Julia Rostron, Middlesbrough Council’s Executive Member for Community Protection, said: “There is nothing more important than protecting the planet that is our home, and by making gradual changes to the way we do things, we can improve the local environment and live healthier lives within the resources the planet can provide.
“We all have our part to play - individuals, families, employers and organisations - and if as many of us as possible do their bit, we will soon start to see the local benefits in Middlesbrough.
“This poster campaign is a great way to remind people that it’s not just about big organisations changing the way they operate – each and every one of us has a role to play.”
The One Planet Living posters will be at five sites from Monday, January 9, to Monday, February 6: BHS, Linthorpe Road, Next, Linthorpe Road, McDonald’s, Grange Road, Captain Cook Square, Nationwide Building Society, Linthorpe Road.
More information about One Planet Living and the changes you can make can be found on the Council’s website at www.middlesbrough.gov.uk/oneplanetliving