The annual scheme to find Middlesbrough’s best run pubs and bars gets under way this week.
The Best Bar None Award Scheme for 2011 is officially launched in Bar TS One on Thursday, March 24.
The annual awards provide a benchmark for responsible management practices in licensed premises and aim to reward good and safe venues.
It’s an opportunity for Middlesbrough Council and Cleveland Police to work in partnership with the licensed trade to promote responsible licensed premises.
The scheme also helps to promote Middlesbrough as a town with a vision for a vibrant night-time economy.
Well-run businesses are recognised and rewarded for the standard they set in the running of their premises, with special credit to all those who help tackle the problems associated with alcohol misuse.
This Best Bar None’s fifth year in the town, and this year Middlesbrough Council has joined forces with TFM radio raise the profile of the Awards, to encourage more businesses to become accredited under Best Bar None and to continue to raise standards across the trade.
Bars and licensed premises gaining accreditation under the scheme receive:
A one minute video showcasing their venue on tfm radio’s website which attracts 31,000 users every month. The videos also appear on the TFM radio Facebook page with opportunity to link them to the premises’ own website.
Accreditation plaques promoting the premises as safe and responsible.
Coverage of the scheme will be promoted on tfm radio which will reach 212,000 listeners, on their website and in a monthly newsletter which is circulated to 21,000 people.
The overall winner will also receive a two-week radio advertising campaign promoting their venue as Best Bar None.
Licensed premises across Middlesbrough are being encouraged to enter one of five categories:
All licensed premises which become Best Bar None accredited will automatically be entered into the tfm Listeners Award category.
Councillor Julia Rostron, Middlesbrough Council’s Executive Member for Community Protection, said: “Licensees across the town had made fantastic efforts to ensure their venues are run responsibly, and it’s only right that they should be recognised for their contribution to making Middlesbrough a safer and more attractive place for people to enjoy an evening out.
“Best Bar None really gets the licensing trade and authorities working in partnership and the awards are a great opportunity to raise the profile of your business, and Middlesbrough’s night time economy.”
This year’s awards are also sponsored by Mincoffs Solicitors and Printing.com
Application forms can be obtained from TS One on March 24 or from the Council’s Licensing Office. or the tfmwebsite. Completed applications must be returned to the Council’s Licensing Office before May 6, 2011.