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Published 30th Mar 2011

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Middlesbrough Music Live is no more…long live INTRO!

The Town’s flagship music event has been re-christened and remodelled and organisers today announced the first raft of bands for the Main Stage at Intro 2011 – a line-up that includes a tasty assortment of established and emerging acts.

At the top of the bill chart sensation Example, indie legends Feeder, cool New Yorkers the Fun Lovin' Criminals, chart-topping rapper Chipmunk, and former Specials frontman Neville Staple lead the way – between them these acts alone can boast almost 50 hit singles between them!

And joining them on the day will be emerging acts including Dot Jr, Wolf Gang and hotly-tipped grime MC Wretch 32, showing that the new-look festival will continue to put the spotlight on some of the UK’s finest new talent.

Organisers are confident that they have assembled their ‘best-ever line-up,’ with almost 100 acts appearing across a dozen town centre stages, and have promised a steady stream of band confirmations over the next few weeks.

As previously announced, an entry fee will be introduced for the first time this year – with the Intro team describing the charge as the only realistic way to secure a healthy future for the hugely popular not-for-profit annual event.

General Early Bird tickets are priced at £9.50 and Family Early Bird tickets are £13.50 (for one adult and up to two children aged 7-12).

The reduced prices will apply to the first 5,000 sales, or until Sat 30 April, whichever comes first, and organisers are urging people to buy early if they want to bag a bargain.

Early Bird tickets go on sale from 10am this Saturday (2 April).

After that general tickets will be priced at £15.00, and those for accompanied Under-13s will be £5.00 [prices valid until Sun 29 May, and may rise in the week leading up to the event. Booking fees will apply through some ticket agents. No fees for cash sales at Middlesbrough Town Hall Box Office].

Accompanied under-7s go free (no ticket required).

Organised by Middlesbrough Council in partnership with award winning Boro based promoters Ten Feet Tall, Music Live built a glowing reputation as one of the best places to see the finest up and coming acts, with The Sunday Times, The Guardian and the Daily Telegraph all highlighting last year’s event as one of the ‘top 100’ festivals of the summer.

The Festival’s policy of providing a platform for some of the UK’s freshest new bands has previously seen acts including Kasabian, Kaiser Chiefs, Florence and The Machine, Paulo Nutini and Keane all appearing in Boro on their way to superstardom.

Announcing news of this year’s festival, Graham Ramsay of Ten Feet Tall, said: “This is easily the best Main Stage line-up we’ve ever had – with a focus on entertaining the audience right through the day, rather than just blowing the budget on one single big-name headliner.

“The way that we programme the event is to aim for 100 ‘headliners’, with quality right across every bill on every single stage.”

“I think that what really sets us apart from other festivals is the sheer quantity of entertainment on offer, and the fact that each venue is no more than two minutes walk away from the next, so it’s dead easy to move between stages in the hunt for your new favourite band.

“The majority of the line-up is already in place, and we’re really looking forward to announcing details of the other stages in the coming weeks. As usual there are plenty of exciting new acts in there for people to discover.

“And, just as importantly, there’ll be room for some great local bands on our Homegrown Stages too - and we’ll be announcing more news on the application process for local bands next week.”

Explaining the festival’s new name, Graham said: “We really hope that people like it – it just feels fresh and contemporary and a bit of a statement about what we stand for.

“As a name, Intro doesn’t tie us strictly to live music or any one thing in particular – it means that we can branch out into street theatre, cinema, comedy, whatever – anything that will fit right with the core music programme which will always be at the heart of what we do.”

Judith Croft, Festival and Events Manager with Middlesbrough Council, said:

“We’re delighted to announce the Main Stage line-up today, and we’re looking forward to a great festival again this year.

“Music Live built a great reputation as one of the best music festivals in the country, attracting audiences from all over the region and further afield.

“However, we’ve set a high standard and it would simply not be possible or realistic to have continued holding a free festival of anywhere near the same quality in the current financial climate.

“We’ve already announced that we would be introducing an entry fee this year, and have found that most people understand that buying a ticket is the most realistic and affordable way to maintain and improve the festival for the future.

“However, we’ve made sure that the tickets are affordable given the sheer quantity and quality of entertainment on offer.

“The other day, just out of interest, we tried to work out what it would cost if you bought an individual ticket to see every single band on this year’s bill. We stopped counting when we got past £500…so we can definitely make the case with confidence that we’re pretty good value for money!

“In the past we’ve always announced our line-ups pretty close to the date of the festival, but the way things are looking this year we should be able to go public with most of the other stages in the next few weeks, so that people will have plenty of time to check out some of the great new bands on offer.”

Event information

Intro is taking place Sunday, June 5, 2011 in Middlesbrough Town Centre. Stay tuned for info on warm-up events in advance of the big day.

Ticket information

On sale

Tickets go on sale from 10am on Saturday 2 April

Early bird tickets

General Early Bird tickets are priced at £9.50 and Family Early Bird tickets are £13.50 (for one adult and up to two children aged 7-12).

The reduced prices will apply to the first 5,000 sales, or until Sat 30 April, whichever comes first, and organisers are urging people to buy early if they want to bag a bargain.

General tickets

After that [either after first 5,000 tickets or after 30 April] general tickets will be priced at £15.00, and those for accompanied Under-13s will be £5.00.

These prices are valid until Sun 29 May, and may rise in the week leading up to the event.

Children at Intro

Accompanied under-7s go free (no ticket required).

Unaccompanied children aged under-13 will not be allowed on site.

Booking fees

Booking fees will apply through some ticket agents. There are no fees for cash sales at Middlesbrough Town Hall Box Office.

No tickets available for sale on the day

There will be no tickets available for sale on the day itself.

Ticket outlets

Tickets available from Middlesbrough Town Hall Box Office: 01642 729 729, online at www.seetickets.com (tel: 0870 264 3333), www.ticketweb.co.uk (tel: 08444 771 000), or simply walk into any HMV store across the North - including the Middlesbrough branch in the Mall.

Event sponsors

Event sponsors confirmed so far include Game, TFM Radio and Darlington Building Society. Arriva are official transport sponsors for the festival.

Further information

Preparations for this year’s INTRO festival on Sunday 5 June are now in full swing. Further details and announcements will be made throughout the coming weeks. For further information and updates, visit www.introfestival.co.uk

Useful links

Intro festival

Intro festival on facebook

Intro festival on twitter

Intro festival news on tumblr

Ticket links

See Tickets

Ticketweb

Sponsor links

Game

TFM Radio

Darlington Building Society

Arriva






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